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Google Local Services Ads

The top spot on Google, and you only pay when the phone rings.

We handle verification, setup, and daily management of your Local Services Ads. Free until they bring you a paying client.

Book a strategy call

A few quick questions. Then a time that works for you.

The first thing a homeowner sees is not your website.

When someone searches for a plumber, a roofer, or a lawyer, the first results are Local Services Ads. Three businesses with a green checkmark, a star rating, and a call button. Everything else sits below them.

Most owners have seen these listings and assumed they were reserved for the biggest companies in town. They are not. They are open to any licensed, insured business that passes Google's background check. The businesses at the top are simply the ones who got verified, kept their profile healthy, and answered the phone.

The catch is that the program is fussy. Verification stalls on a missing document. A slow reply to a message drops your rank. Charges pile up from calls that were never real customers, and the dispute window closes before anyone notices. Owners try it once, get burned by the details, and pause the whole thing.

That is the part we do for you. We get the listing live, keep it ranked, and review every charge so you are only paying for real conversations. You keep doing the work that earned the reviews in the first place.

How Local Services Ads actually work.

The program is different from regular Google Ads in four ways. Each one changes how the account should be run.

Verification comes first

Google checks your license, insurance, and background before a single ad runs.

Google Guaranteed and Google Screened badges are earned, not bought. Google verifies your business license, general liability insurance, and runs a background check on the owner and, for some trades, on field staff. The green checkmark that appears on the listing is the result of that review.

We manage the paperwork end to end. We tell you exactly which documents are needed for your trade and state, submit them in the format Google accepts, and chase the review when it stalls. Most businesses are live in one to three weeks depending on the background check.

You pay per call, not per click

A charge only happens when a real customer calls or messages through the ad.

Regular search ads charge every time someone clicks, whether they were a customer or a competitor checking prices. Local Services Ads charge when a customer contacts you through the listing. Google sets the price per contact by trade and market, and you set a weekly budget that caps total spend.

That changes the math. You are not paying for traffic and hoping some of it converts. Every dollar spent is tied to a conversation with someone who wanted your service in your area.

Rank is earned by behavior, not by bids

Response time, review count, and hours worked decide who shows first.

Google decides which three businesses to show using signals you control: how quickly you answer calls and messages, how many verified reviews you have, whether your hours are set accurately, and how close you are to the searcher. A bigger budget helps, but a business that ignores messages will sink no matter what it spends.

We watch these signals every week. We set up review requests through the Local Services dashboard, tighten service areas to the places you actually cover, and flag it the same day if missed calls start hurting the rank.

Bad charges can be disputed

Wrong-number calls, spam, and out-of-area requests can be credited back.

Not every contact is a customer. Solicitors, wrong numbers, and people outside your service area still trigger a charge. Google lets you dispute these within a window, and credits the ones that qualify.

We review every charge against the call recording or message and file disputes on your behalf. Owners who run the account themselves rarely have time for this, and it is often the difference between an account that pays for itself and one that quietly leaks money.

Everything the listing needs, handled.

There is no setup fee and no management fee until your first client. This is what we do inside that.

Verification and onboarding

License, insurance, and background check submitted correctly the first time. We track the review and resolve anything Google kicks back.

Profile build

Service categories, job types, service area, hours, photos, and business bio written to match what customers search for in your trade.

Budget and bidding

A weekly budget that matches the jobs you can actually take, adjusted as we see which job types and areas bring the best customers.

Weekly charge review

Every call and message checked. Anything that was not a real customer in your area gets disputed inside Google's window.

Rank monitoring

Response time, review count, and area coverage tracked week to week, with a clear note on what to change when the listing slips.

Plain reporting

How much was spent, how many real conversations it produced, and what each booked job cost. No dashboards you need a course to read.

You keep full ownership of the Google account. If we ever part ways, the listing, the reviews, and the history stay with your business.

Free until your first client.

We build and run your ads for $0 in management fees until they bring you a paying client. You only cover the ad spend.

$0until your first client

After that, a flat monthly fee we agree on in writing before launch.

  • No setup fee
  • No management fee until your first client
  • You control the ad budget
  • No contract, cancel anytime
Book a strategy call
  1. 1

    We build and run your ads

    Verification, setup, creative, and daily management. You pay nothing to us while we do it.

  2. 2

    You cover the ad spend

    Paid to Google or Meta directly, at a budget you set and can change any time.

  3. 3

    Your first client lands

    A paying customer comes through the ads. Only then does our flat monthly fee begin.

Targeted to the towns you actually serve.

We work nationwide. Every campaign is set by town and zip code, never by state, so you only pay for calls you can take.

Local Services Ads questions

The details owners ask about before letting someone run this account.

Get to the top of Google with nothing to lose.

Tell us your trade and service area. We will check eligibility and the going rate per call in your market, free.

Book a strategy call

A few quick questions. Then a time that works for you.